The goal was to create enough of a following to build traction for a passive income stream through selling a course
We created a following from scratch: the brand began with 0 followers and was built to 16k + across Instagram & TikTok within a few months
Generated posts with polarizing headlines, clear captions, and appropriate lighting
Content was informative and authoritative to attract clients who are willing to invest to get improved results
Posted frequently to befriend the algorithm
Used trending CapCuts, shareable clips, and inspired engagement through emotional branding
Organic film style for increased sharability
I successfully grew a personal project from the ground up, utilizing advanced social media strategies to increase engagement, build a loyal following, and create viral content. Through this project, I honed my skills in audience analysis, brand development, and content creation, leading to significant growth and measurable impact. The insights gained from this hands-on experience allow me to bring a unique and empathetic perspective to corporate opportunities, where I can apply these principles to create campaigns that resonate and drive long-term success.
