Social Media Strategist, Marketing Manager, & Copy Editor
I am a graduating senior at NYU with a concentration in creative arts as a medium for urban and business informatics
My love affair with creative writing, business, and branding led me to create a concentration that explores how storytelling can make information more accessible
Marketing & Copy Experience
Passion-Driven Partnerships
I only work with brands I deeply believe in—companies I genuinely want to see flourish.
Every project I work on is fueled by a genuine interest in the brand’s values, story, and vision.
My relationship with each client is tailored to their needs.
You could go to a big agency and get standard responses…
This is good for those who're comfortable with high rates and being another cog in the machine.
Or, you can come to me, who hand-selects her clients and takes most of the marketing load off your shoulders.
Your brand deserves a marketing specialist who is attuned to its needs to get your message heard.
Let me fine-tune your brand's persona so it speaks to your clients' hearts and minds.
Emotional Branding that Captivates & Converts
You won't see modern-day Beyonce collaborating with McDonalds.
But, her campaign with Tiffany & Co was wildly successful—mainly because both brands are energetically compatible.
I connect with the ethos of your brand by saturating my media consumption with other competitors in the industry.
There is something unique about your company, and through studying your competition, I make it so the storytelling around your value overtakes the opposition.
I have a knack for creating strategic connections, and this stands for your relationship with an audience that is ready to invest.
Let me lead your dream clients to you so you can focus on what you do best.
Data-Driven Optimization Strategies
The work I produce is coherent with what does well.
Social media algorithms are constantly evolving, shifting, and transforming.
I stay on top of these shifts so your brand reaps the rewards of befriending the social media gods.
It's not just about going viral—I use custom engagement metrics to track shares, likes, and reposts, to provide insight into audience interactions.
A project I worked on is Inner Noor, a feminine energy, inner work, and lifestyle brand that garnered high engagement and sales due to the authentic connection we built with its audience.
More importantly than views, I get you engagement and audience interaction so the public is emotionally invested.